Proraso Press

"Wise Guy - Masculine rituals for a new day."

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"They say it’s what’s inside that counts, but with this cool vintage tin, we’re thinking the outside counts too." - Proraso Vintage Gino Tin

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"Proraso After Shave Balm will soothe and hydrate your clean-shaven face"

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“Unlike fascism but much like proscuitto, (Proraso) eventually grew to become one of Italy's finest exports.”

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“The lineup is a throwback to the classic ways of clearing facial hair (as in with a shaving brush).”

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"From hair to beards, shaving to bathing, oils are an essential component of any man's grooming arsenal"

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"0's 2016 Beauty Gift Guide"

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Objects of Desire:
25 Medicine Cabinet Essentials
For Every Man.

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"I can honestly tell you that it's fun to say 'pelli sensibili' (sensitive skin) repeatedly in a heavy Italian accent."

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“Made with eucalyptus oil, menthol, and glycerin, Proraso promises to soften even the heaviest of beards.”

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"Faithful to its humble beginnings, Proraso has and will continue to sing the praises of the professional Barber."

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"The classic shave cream can be used with or without a brush."

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"Proraso Shave Cream has been made in the same Italian factory with the same ingredients since the 1940's."

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"6 Manly products to help your beard look it's best."

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"Tame your beard with these grooming essentials"

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"GQ Grooming Awards 2015"

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Proraso’s signature stripes continue to dominate shelf space in barbershops and bathrooms around the world.

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A creamy, extra-hydrating aftershave lotion with aloe and vitamin E.

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"Gift Guide For Him - Shop for Father's Day 2015"

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"15 Gifts Dad Will Love That Only Cost $25 or Less"

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"10 Italian Grooming Brands that you should be adding to your morning routine"

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"Shaving Recommendations From My Face To Your Body"

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"It's got an old world barber shop vibe but won't make you scream like the kid from Home Alone"

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