Press Room

DISCOVER THE REAL ITALIAN SHAVE: INTRODUCING THE PRORASO COLLECTION FOR MEN

THINK: Experience shaving with style with the choice of Italy’s expert barbers since 1948. WHAT IT IS: Formulations that have stood the test of time, now featuring new, customized blends to deliver a clean shave for every type of beard and skin type. From the verdant hills and lush landscape of Tuscany comes a prestige […]