Press Room

INTRODUCING THE NEW PRORASO BEARD GROOMING COLLECTION FROM THE BRAND THAT EVOKES A PIECE OF ITALIAN HISTORY

THINK: Beard and moustache grooming essentials created by the leader in classic shaving WHAT IT IS: A collection of facial hair care products that will change the way you groom your beards and moustaches. Since 1948, Proraso has transformed the art of shaving into a pleasurable daily ritual. Now they are transforming the way your […]

DISCOVER THE REAL ITALIAN SHAVE: INTRODUCING THE PRORASO COLLECTION FOR MEN

THINK: Experience shaving with style with the choice of Italy’s expert barbers since 1948. WHAT IT IS: Formulations that have stood the test of time, now featuring new, customized blends to deliver a clean shave for every type of beard and skin type. From the verdant hills and lush landscape of Tuscany comes a prestige […]