"This mad-refreshing, Italian-made, professional-grade shaving cream elevates the morning ritual like nobody’s business."

"Proraso’s shaving soap is a classic product that’s as old school and unimpeachable as it gets."

"Since 1948, Proraso’s products have been trusted by barbers and customers alike."

"This Italian brand is loved by many for its menthol-infused formulations"

"It's an excellent approach to relieving redness or irritation produced by shaving."

"A shaving cream that makes it feel like you're getting a straight razor shave in Italy."

"It contains natural ingredients such as eucalyptus oil and menthol to soothe and protect the skin."

"Works to reduce redness and irritation even before the razor hits your skin"

"Unlike other pre-shave products, this creamy concoction lifts whiskers to make them easier to shave and provides a layer of protection"

"The Proraso is a famous shaving brand, which originates from the lovely city of Florence in Italy, is a bit of Italian history"

"Alum is one of the most classic, reliable methods of stopping a shave cut.""

"The Top 24 Best Men's Paraben-Free Cologne available."

"Whether it’s the menthol tang of Proraso shaving cream perfuming the air, the antique wooden pews and taxidermy in its waiting area,"

"If you have a short beard or are still growing it out, the fine folks at Proraso, purveyor of all the goods you need to maintain your bristles,"

"If you need an excellent shaving cream with an invigorated condition then our TOPMOST recommendation, Proraso is an astounding other option. "

"This liquid balm is largely derived from natural ingredients (91% in total) that will penetrate your beard and skin easily for fast and effective results."

"This product contains witch hazel and menthol, which promote skin healing and revitalization, and reduce inflammation with a refreshing cooling sensation."

"This Proraso Shave soap, which has been in production since 1948 and is frequently mentioned as a top pick for the finest hard shaving soap "

"Proraso Hot Oil Beard Treatment is an exciting mix between beard oil and shampoo."

"This beard care kit includes beard wash, beard balm and beard oil, which cleans, conditions and nourishes. The kit comes in a stylish collectible tin."

"Founded in 1908, the classic aftershave brand remains one of the best options out there. "

"Many grooming brands have vintage logos and old-school designs to imply prestige, but Proraso has actually earned that pedigree."

"Customers can find products that were once sold at the Mercantile...and Italian shave company Proraso."

"We're talkin’ a barbershop-grade straight razor and the iconic Italian aftershave known as Proraso,"

"What is nice about this formulation is that you can use it on both your upper lip and any other areas of your beard that are a little wild."

"If you’re looking for a more traditional beard oil, this one will wake your skin right up"

"Proraso looks most at home on a black marble countertop, suited for the cosmopolitan man who gets his shoes shined on a weekly basis. "

"For over 70 years, it’s been the secret behind some of Italy’s best barbers."

"Proraso's option is great if you're going for a certain style; it starts as a cream, but turns into a wax as it dries."

"Proraso Vintage Prima Dopo Tin Moisturizing and Nourishing Formula: one of the best men’s grooming kits"

"I feel so fancy whenever I use Proraso shave cream"

"Make every trip easy with a kit fit for the occasion."

"You can add a bit of that throwback cool to your own facial hair with this retro-inspired wood and spice mustache wax from a classic brand"

"The classic Italian shave company Proraso knows a thing or two when it comes to delivering excellent shave products"

"The market has plenty of shaving creams for sensitive skin, but Proraso’s shaving lubricant is arguably the best of the batch"

"Don’t let the price fool you, Proraso Shaving Cream for men is a phenomenal male grooming product"

"you won’t even need your own shaving bowl as this has been designed so that you can use it straight out of the cup."

"for those who have actually tried, shaving is actually an enjoyable and luxurious process."

"Proraso's moisturizing shaving cream has more than a hundred years of tradition, heritage, and quality behind it."

"you’ll be walking away from that mirror with a face as smooth as that of a star of an old black-and-white film."

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Proraso provides a “sophisticated shave experience."

"Before the flashy packaging, foams and gels that await guys in drug store shaving aisles today, there was Proraso"

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"Experience close, impeccable shaving even when you're traveling"

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"The classic formula feels fresh, without burning"

"Wise Guy - Masculine rituals for a new day."

"They say it’s what’s inside that counts, but with this cool vintage tin, we’re thinking the outside counts too." - Proraso Vintage Gino Tin

"Proraso After Shave Balm will soothe and hydrate your clean-shaven face"

“Unlike fascism but much like proscuitto, (Proraso) eventually grew to become one of Italy's finest exports.”

“The lineup is a throwback to the classic ways of clearing facial hair (as in with a shaving brush).”

"From hair to beards, shaving to bathing, oils are an essential component of any man's grooming arsenal"

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"I can honestly tell you that it's fun to say 'pelli sensibili' (sensitive skin) repeatedly in a heavy Italian accent."

“Made with eucalyptus oil, menthol, and glycerin, Proraso promises to soften even the heaviest of beards.”

"Faithful to its humble beginnings, Proraso has and will continue to sing the praises of the professional Barber."

"The classic shave cream can be used with or without a brush."

"Proraso Shave Cream has been made in the same Italian factory with the same ingredients since the 1940's."

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Proraso’s signature stripes continue to dominate shelf space in barbershops and bathrooms around the world.

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"It's got an old world barber shop vibe but won't make you scream like the kid from Home Alone"